LEAD WITH CONFIDENCE

through the power of open conversation

Leadership Partner, Facilitator, Mentor, Coach and Speaker, Author, and Host

“I partner with leaders to help them inspire, engage and motivate people to be their best through the power of open conversation.”

YOUR LEADERSHIP PARTNER

Co-creating cultures of care and connection

Are you looking to lead with more presence, clarity, and confidence? I work alongside senior leaders and executive teams to build cultures rooted in trust, care, and courageous conversation. Through deep listening and reflective dialogue, I help unlock leadership confidence, strengthen team connection, and support lasting, meaningful change.

Whether we’re walking and talking in nature, coaching one-to-one, or gathering with your wider team, I create safe environments where you and those around you feel seen, heard, and understood - enabling the conversations that matter most.

Let’s Work Together

Leadership Coaching for Organisations

Coaching for Leadership & Executive Teams

Individual Leadership Coaching For Executives

Walking Partnerships™ is a collaboration between Anni Townend, Lucy Kidd and Natalie Shering FRSA, blossoming from a shared love of nature - specifically walking and talking in the outdoors.

Nature, connection, and shared experiences can have a profound effect on wellbeing, confidence, and leadership and give you the space to think freely. Walking Partnerships™ is a collaboration between Anni Townend, Lucy Kidd, and Natalie Shering that blossomed from a shared love of meaningful conversation and walking in nature.

Anni is co-founder of Collaboration Equation™ with Lucy Kidd - a framework that helps senior leaders and their teams harness the power of leadership. It creates a safe environment wherein inclusive dialogue and diversity of thought flourish, leading to and driving Collaborative Edge.

Anni is the creator and host of Leaders in Conversation with Anni Townend™, a podcast in which leaders share their personal leadership stories, giving you an intimate glimpse into the real lives of business leaders. You can listen to the latest episode here.

Marketing Leaders Programme

I have been a member of the Marketing Society for the past ten years, during which time I have co-led their flagship Marketing Leaders Programme. It is a joy to be part of the Society and to co-lead this fantastic programme.

Client Testimonials | Anni Townend

Client Feedback

“I feel with your support we have built some excellent bonds and networks with people in our wider team who we would potentially never have spoken to. You have helped us look into ourselves to make us better leaders and I am truly grateful for that. You have such an engaging and inclusive manner and I enjoyed and found the experience very rewarding.”

- Ellie Gibson, Deputy Head of HR Operations (Service and Change)

Client Feedback

“I really enjoyed the time with you over the two days.I thought the event was excellent. Really thought provoking, and I really got a lot out of it.

I’ve been to many development events over the years, and this one was indeed a standout for many reasons, but mainly due to your style and approach. Thank you.”

- Anthony Pompa, Head of Operations 

Client Feedback

“Thank you so much Anni, you are an amazing facilitator, so supportive and a very interesting woman! I have found you on spotify and will definitely listen to your podcasts in the coming weeks”

- Susan Tierney, Divisional Nurse Director, NHS

Client Feedback

“Being part of Anni’s Future Leaders programme has been a frankly transformative experience.

Anni’s warmth and kindness created an environment for us all to open up, to be vulnerable, and form those bonds with each other. I have real excitement for what we as a group (and individuals in our areas) will achieve at the Catapult.

For anyone considering developing their leadership skills, I strongly recommend working with Anni.”

- Dave Johns, Design Practice Manager

Client Feedback

“Anni really helped me think through how I want to relate to others and what I can do to improve my work relationships and impact. I really appreciated how she combined offering practical suggestions and ideas with encouraging me to deepen my self-awareness to identify what I already knew. Working with her has definitely strengthened my soft skills and ability to think through and respond to challenges in a way that feels authentic to my own style.”

- Martha Fromson, Financial Reporting Council

Client Feedback

“Anni has recently supported me as a coach in my transition to 2 new roles – one as a Director and another into a new organisation. She has listened with curiosity and supported me to identify the things to work on that have enhanced my impact and confidence as a leader.

I have really valued Anni’s insights into our relationships at work– exploring how we build and deepen our relationships to open out opportunities across our teams and those that we work with every day to create new possibilities – it is so powerful. I have appreciated the time with Anni to create space to think about my own leadership journey that continues.”

- Sara Ace, HR Director for CFO, SOLS and Central Partnering Team HM Revenue and Customs

Client Feedback

“What a smashing day! I am really pleased how balanced the group felt. Thank you for your excellent facilitation and leadership.”

- Geraldine Newton-Cross, Commercial Director, Catapult Energy Systems

Client Feedback

“Partnering with Anni has been immensely rewarding. Her understanding of human dynamics, combined with exceptional communication skills, fosters meaningful conversations that lead to positive insights.

I found great value in our discussions, which delved into my past experiences and future goals, helping me refine my self-perception and core values. Anni’s approach ensured these interactions were personally relevant and beneficial to my development as a leader and professional. Moreover, she imparted wisdom that has practical applications in various settings, aimed at achieving impact and fulfilment.

Her expertise has influenced the way I listen and engage, and our collaboration has led to positive, lasting changes in my professional and personal lives.”

- Vaughan Atton, Global Leader, Treasury, Financial Markets

Client Feedback

“What sets Anni apart is not just her knowledge, but the dynamic and engaging way she imparts it. Her energy is infectious, making her adept at connecting with groups of any size. Remarkably, she does so with humility, kindness, and genuine care. Anni is not just a leader herself; she is an expert in developing others. Her commitment to cultivating leadership skills in individuals is truly commendable.

I am writing this appreciation review for Anni with utmost enthusiasm, having experienced several leadership sessions facilitated by her across various staff groups within our organisation.

If you are seeking a guide who combines expertise with genuine care for your leadership journey, Anni Townend is an exceptional choice.”

-Mitchell James, Head of Learning, Development and Quality Assurance, HM Inspectorate of Probation

Client Feedback

“Can I just say how much I thoroughly enjoyed the workshop. I’ve had plenty of feedback from people saying what a positive impact it has had on them. Even this morning one person said, ‘That type of thing I usually avoid but once I started talking it had quite a massive effect on me.

From a personal point of view, it has given me a vocabulary and a process in which I can discuss leadership and development in a much more accessible way. I used to come out in a rash when I heard the word ‘strategic’ but now have a framework with Future Engage Deliver that demystifies all of that.”

- Martin Cunningham, HM Inspector

Client Feedback

“Anni has a great intellectual and emotional capacity. Our time together has helped me express and interrogate what is important and meaningful to me.

Much of what I already knew about myself is now better articulated and our interactions have also inspired me and helped me to focus on thought leadership and finding appropriate means of extending my influence. Conversation is a valuable art.”

- Guy McQueen, Director

Client Feedback

“Thank you again for this morning’s session – and for leading the whole programme. It has been another great success!

I appreciate your honesty and transparency throughout – it sets the scene for deep, honest conversations. Each workshop has been a joy to attend and has given us all an opportunity to connect with each other.”

- Debra Russell, Group HR Director, Bluefield Services

Client Feedback

“Anni and I met on the Marketing Leaders Programme. I instantly warmed to her kindness, calmness, and credibility as a facilitator.

This was the start of a two year coaching relationship with Anni. I set out on this journey feeling a little lost in my leadership. Throughout the following two years, Anni helped me find out more about myself, where my strengths lie, and ultimately to focus on what direction I wanted to go in. Initially, the coaching conversations were in person and then, when the pandemic arrived, we switched to virtual walk & talks.”

- Iain Agnew, Head of Marketing Permissions Strategy, NatWest

Client Feedback

“Thank you, Anni Townend, for an inspiring series on Leadership.

I really enjoyed our energising and engaging sessions, and love that we've taken away so many tools to use in the future with a common language to discuss leadership challenges. Thank you!”

- Jenny Dickson, Partner and Chair Morton Fraser