Creating a working environment where people feel safe, valued, heard and inspired will produce a team that is confident, committed and motivated. Good leaders create that kind of environment.

I support them every step of the way.


About Me

I am a leadership development consultant and author with over twenty years of experience coaching and consulting to leaders and their teams within a wide range of organizations.

I regularly chair and speak at conferences and corporate events. In addition to freelance work, I am a lead consultant at Steve Radcliffe Associates. My core values are kindness, openness and courage and these values guide me in all that I do. I am passionate about helping people to make a bigger difference through being at their best more of the time.

I help Leaders to

Anni Townend helps leaders to


My Approach

As a lead consultant at Steve Radcliffe Associates, I have embraced Steve’s acclaimed ‘Future-Engage-Deliver’ approach to leadership and this forms the basis for much of my work.

My strategy and approach is always tailored to the client and their organisation.

My approach begins with self-awareness and reflection. I help leaders to explore what really matters to them; values, beliefs, dreams and goals. When a leader has established what drives them personally we can look at how this can be applied to their professional role. This process invariably increases the leader’s sense of  purpose – and therefore their confidence and passion – within the organisation.

I also help leaders to build stronger relationships within their own teams and across teams through focused, two-way conversations. As engagement increases so does creativity, collaboration and organisational performance.

Using a similar approach I coach boards and executive teams as they drive change, meet challenges and experience growth; helping them maintain a positive environment in which everyone is committed and highly productive. Designing and organising motivational conferances can often form part of my strategy.




This list also includes clients that I have consulted for on behalf of Steve Radcliffe Associates.

Anni Townend Clients

Success Stories

“The work Anni has completed with our company has helped individuals understand what drives them and how this aligns with the goals of our organisation. This has helped us to build bigger relationships that in turn drive bigger results.”

Zena Cox, Director of Sales, MSD UK

“I am eternally grateful to Anni for encouraging me to share my ‘robust vulnerability’, shunning the antiquated ideas of a successful corporate mould devoid of emotion, for harnessing the power of ‘the true me’ in order engage people in possibilities and help me deliver more now and in the future – it really works.”

Olivia Croft, Area Lead, General Medicine Business Unit, MSD

“Anni walks the talk of what leadership means to me.  She’s a wonderfully warm, open and authentic person.”

Heidi Francis, Owner, Flint Interiors

“Anni offers tangible strategies that help people to overcome both personal and team challenges helping leaders in bringing out the best in people and ultimately enabling them to bring out the best in others.”

Sarah Woodley, Head of Marketing, The Marketing Society

“Working with Anni over the last year has really helped me to catalyse a significant transformation across our teams. Specifically her support has helped us to develop the skills and behaviours to build even stronger and more collaborative teams that have translated into stronger business performance. People in our business now regularly use the language of Future Engage Deliver (FED) – it is simple and it works.”

Mel Walker, VP, Head of Market Access, Otsuka Pharmaceuticals Europe Ltd

Future Engage Deliver has quite simply transformed leadership across my organisation. Our ambition to create leaders has been made possible by enabling individuals to take time to really explore what they care about to understand the personal connection with the future they are leading for.

Helen Bessell, Sales Director

I spend most of my time working with senior teams in some of the most prominent companies around the world, Anni is one of only a handful of consultants that I would ever consider working alongside, she is consistent, passionate and transformative and therefore is brilliant at ensuring that clients get what they need, just when they need it. A word to the wise, only talk to Anni if you really want to make a difference, anything else would be a waste.

Ian Lock, Leadership Development Consultant

Anni is a top-notch leadership consultant and coach. She will work with you to get under the surface and look at those issues that might be preventing you and your team from performing at your/their best. She does this with care and courage and always leaves her clients feeling more valued and confident.

Anthony Landale, Leadership Development Consultant

My Mum she is brave and a strong person.

My daughter


Get in Touch

Please get in touch with me if you would like to know more and to have a conversation about how I may be able to help you and your organisation.