What role should today’s leaders play in shaping the marketers of tomorrow?
ABOUT THIS EPISODE:
My guest today is Susie Partridge, round the world sailor and founder of the strategic marketing agency Blue Feathers.
I had the pleasure of being in conversation with Susie for an earlier episode of Leaders in Conversation in which she spoke about the people, places and experiences that had shaped her life and leadership; how following her passion for sailing helped her find her purpose and to set up Blue Feathers eight years ago.
In this episode we pick up on these last 8 years of running Blue Feathers and Susie offers valuable insights into:
What the fast-changing marketing landscape means for capability in the industry
The responsibility leaders have for developing marketers of the future
How to drive capability as part of a marketing culture
Susie’s Three Key Encouragements to Leaders:
Decide the role you want to take as a guardian of marketing – what matters to you to protect and pass on to the next generation.
Whatever that is, be the champion of it – share the passion, spend time thinking about how it applies as marketing evolves, and share that on.
Role model growth - normalise the cycle of learning and make it part of the everyday in our teams.
About Susie:
After a successful career in marketing at Unilever and British Gas, and then fulfilling her ambition of sailing a yacht around the world, Susie started her next adventure when she founded the strategic marketing agency Blue Feathers.
Susie’s aim was to help marketers to be their best and drive their brands to succeed. She now leads a team of marketing experts who work with major brands including Tesco, Primark, Michelin, Simplyhealth and Cambridge University Press & Assessment.
Susie believes that people do their best work when life is balanced – and that belief is reflected in how she leads the Blue Feathers team: a highly skilled, fully remote group, motivated through shared purpose and a deliverables-based approach.
Susie remains passionate about sailing and loves spending time on the water. She is also now a keen beekeeper and gardener, and enjoys spending time hiking.
To connect, follow and find out more about Susie:
LinkedIn: www.linkedin.com/in/susiepartridge/
Website: www.bluefeathers.co.uk
Instagram: @susiepartridge00
Thank you
To listen to other Leaders in Conversation with me, Anni Townend, go to my website, www.annitownend.com; to listen to Finding Your Collaborative Edge™ with Lucy Kidd and I, do go to our website www.collaborationequation.com.
A big thank you to SHMOGUS Media for the production and marketing of the podcast with Louisa Penny, from Penny Writing.
To contact me Anni Townend do email me on anni@annitownend.com visit my website, subscribe to my newsletter and follow me on LinkedIn.
I look forward to connecting with you, thank you for listening.