Following your Passion to Find Your Purpose

Jun 25

ABOUT THIS EPISODE

I had the joy of connecting with Susie through a colleague. I enjoyed our conversation so much that I invited her to be a guest.

Susie offers valuable insights into:

Following your passion to find your purpose
Living outside your comfort zone as a way to learn and grow
Finding your balance to enable you to do your best work

Susie’s three key encouragements to leaders:

Take time to understand what matters to you - so you can enjoy doing what you do
Get comfortable being uncomfortable - it’s a source of growth
Be confident in finding your own rhythm - and then set your boundaries to stick to it

About Susie

After a successful career in marketing at Unilever and British Gas, and then fulfilling her ambition of sailing a yacht around the world, Susie started her next adventure when she founded the strategic marketing agency Blue Feathers.

Susie’s aim was to help marketers to be their best and drive their brands to succeed. She now leads a team of marketing experts who work with major brands including Tesco, Primark, Michelin, Simplyhealth and Cambridge University Press & Assessment.

Susie believes that people do their best work when life is balanced – and that belief is reflected in how she leads the Blue Feathers team: a highly skilled, fully remote group, motivated through shared purpose and a deliverables-based approach.

Susie remains passionate about sailing and loves spending time on the water. She is also now a keen beekeeper and gardener, and enjoys spending time hiking.